Marketing and sales teams targeting SMBs face unique challenges that can hinder their success. That's where access to accurate and up-to-date data can make a difference. Enigma’s Sales and Marketing data platform aims to help companies better understand their target customers and shape their customer acquisition strategies for maximum impact. Watch for an in-depth exploration of Enigma’s expanded data capabilities for sales and marketing teams, and discover the best practices that Financial Services, Merchant Services, and Vertical SaaS organizations are adopting for success. Key takeaways from this session include: