Industry Classification | Enigma
Icon depicting industry classification
Data Attribute Profile

Industry Classification

Enigma Industry Classification data identifies the industry and sub-industry of a business. With a 90% accuracy rate, our data provides unique detail about what a business is and how it operates.


Industry classification is a pervasive challenge for financial institutions that serve small businesses. For far too long, industry classification products have yielded high inaccuracy rates, classifications too general for effective risk evaluation, and categorizations that don’t extend to modern business models.

Enigma outperforms incumbent providers in accurately identifying the correct industries and sub-industries for small businesses. Our industry classification covers contemporary business models, such as hybrid online and brick-and-mortar companies, while providing details about how a business operates. View our current industry definitions here.

How to use this data

Knowing a company’s business model is essential for effective credit risk evaluation. Industry classification contextualizes all other information about a company. Deeper granularity about how a company makes money is crucial, especially given the economic realities of COVID-19. Financial institutions need to know more than whether a business is a retail store; they need to know what type of retail, whether that business operates online, in physical locations, or both. Enigma provides this level of granular industry data and, in cases where we aren’t able to predict detailed industry, provides the NAICS sector.

Dataset details

Key Fields
Enigma Industry, GICS Code, NAICS Code
Online sources
Data Derivation Method
Enigma’s data science techniques mimic humans’ research processes when investigating a business. We use online sources and train customized NLP models to detect key sources and phrases that indicate a business’s primary revenue generating activities.
Refresh Rate
New businesses are added every month, while existing classifications are refreshed every six months.
Our current coverage extends to about 80% of U.S. businesses.
Enigma provides detailed industry classification based on a modern and intuitive way of segmenting companies. When we aren’t able to predict a detailed industry for a business, we provide its NAICS sector. We can provide crosswalks to GICS and NAICS codes.
$0.24 per call. Get in touch to request a free demo/trial of the attribute.
Business Closures, WARN Act Notifications, Bankruptcies

Sample API output

{ "industry_beta": [ { "sector": "Industrials", "industry": "Construction and Engineering", "gics_code": 20103010, "naics_code": 23, "sub_industry": "Construction and Engineering", "industry_group": "Capital Goods", "enigma_industry": "Construction and Engineering" }, { "sector": "Materials", "industry": "Construction Materials", "gics_code": 15102010, "naics_code": 23, "sub_industry": null, "industry_group": "Materials", "enigma_industry": "Construction Materials" } ]}

Industry is the cornerstone of SMB data because it helps put in context everything else you know about a business. Almost any attribute - size, revenue, online presence, etc - is impacted by the industry a business is in.

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Jordan Dominguez

Product Manager