Digitalization of services is increasingly driving buzz in the beauty industry, but the % of stores providing online salon booking and % of stores that have any website at all vary by service type.
Hair extensions, facial spas, and medspas are most likely to have both, but are overall a small percentage of total beauty locations. Hair salons, hair removal services, nail salons and barber shops, meanwhile, have numerous more stores in the US, but fall behind in digital sophistication.
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