A few months ago, I got a text message out of the blue from Hicham, our CEO, with only an unrecognized link. He and the team had just rebuilt the search engine for graph-model-1 together, so late one night, he decided to test its new spatial search capabilities by building a business radar. This became Enigma Tracker, a proof-of-concept for geolocating and profiling nearby businesses in real-time.
Enigma Tracker’s only possible because graph-model-1 now offers geocoded data for the operating locations of every business (and we now make that data accessible to our customers). Enigma Tracker uses this to find any businesses within 300 meters of wherever you stand and our Console uses this to show this same data for a single brand. Behind the scenes, we use this spatial data to create more accurate revenue data assignment across a brand’s locations, and to tell you how a given operating location’s income performs relative to similar businesses nearby.
It also gets to the heart of what Enigma is all about: businesses are everywhere. Now you can know what those businesses are, where they are, what they’re doing, and whether you want to be working with them.
If you want to play with the Enigma Tracker, fill out the graph-model-1 Invite Form and let us know you want to give the tracker a try.