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How you can use card transaction data to improve prospecting and increase revenue
Consumers and businesses continue moving away from cash payments and toward other methods including debit, credit, and other cards. That’s good news for growth teams: card payments generate data that unlocks new opportunities for prospecting and prioritizing your ideal customers.
This primer explains what card transaction data is, where it comes from, and how go-to-market teams are using it to identify fast-growing small businesses, build lists and segments that are more likely to convert, and purge their databases of closed businesses to reduce wasted spend.
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