Experiments

Real-world data investigations showcasing innovative approaches to business intelligence, KYB verification, and entity analysis using Enigma's commercial graph.
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Experiments

Ferrari vs Markets

Turns out there is a correlation between Ferrari imports and crypto assets, the key insights of this analysis go vroom vroom real fast.

January 30, 2026

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Case Study

Findigs & Enigma KYB: Building Trust and Streamlining the Rental Experience for Property Managers and Renters

March 26, 2025

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Case Study

How Curia Leverages Enigma to Drive Smarter Real Estate Decisions

March 13, 2025

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Case Study

Minimizing Risk During Onboarding with Enigma

September 17, 2024

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Case Study

Enigma KYB helps financial institutions increase instant Secretary of State registration fill rates by 50%

October 3, 2023

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Case Study

Increase Credit Lines Safely

October 3, 2023

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Case Study

Maximizing Outbound Campaigns

July 1, 2023

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Case Study

Improving Audience Targeting

July 1, 2023

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Case Study

Discovering $8.9M in Revenue with Smarter Prospect Lists

July 1, 2023

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Case Study

Boosting Marketing Effectiveness

July 1, 2023

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Case Study

Maximizing Relationship Manager Effectiveness

January 1, 2023

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Blog

Enigma Newsletter: When Compliance is Skin Deep

January 29, 2026
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January 29, 2026

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Blog

Enigma Newsletter: Filed Under Fiction

January 15, 2026
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January 15, 2026

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Blog

Enigma Newsletter: The Holiday Spending Cycle

December 23, 2025
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December 23, 2025

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Blog

2025: The Year Enigma Went Back to Our Future

December 23, 2025
kyb

December 23, 2025

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Blog

Enigma Newsletter: Match Points: A Field Guide to Business Identity

December 18, 2025
kyb

December 18, 2025

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Blog

Peak Revenue Month: Why Payments Companies Are Seeing 2x Response Rates With Temporal Targeting

December 15, 2025
kyb

December 15, 2025

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Blog

Enigma Newsletter: Lifecycles of Vice Merchants

December 11, 2025
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December 11, 2025

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Blog

The New Enigma KYB: More Automatic Approvals, Fewer Manual Reviews

December 9, 2025
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December 9, 2025

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Blog

Enigma Newsletter: The Geography of Corporate America

November 25, 2025
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November 25, 2025

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Blog

Enigma Newsletter: Slice Slice Baby

November 13, 2025
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November 13, 2025

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Blog

Enigma Newsletter: The Michelin Effect

October 30, 2025
kyb

October 30, 2025

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Blog

Enigma Newsletter: Spirits of Retail Past

October 9, 2025
kyb

October 9, 2025

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Blog

Enigma Newsletter: The Hidden Economics of Campus Life, Part 2

September 25, 2025
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September 25, 2025

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Blog

KYB vs. KYC: Two Different Paths to Trust in Customer Onboarding

September 22, 2025
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September 22, 2025

Enigma LogotypeEnigma Dives Into What $8 Billion In College Spending Reveals
Blog

Enigma Newsletter: The Hidden Economics of Campus Life, Part 1

September 12, 2025
kyb

September 12, 2025

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Blog

Anchor your AI with Ground Truth Business Data

August 29, 2025
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August 29, 2025

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Blog

Sole Proprietorships, Micro-Businesses, and KYB: Why Traditional Verification Fails 82% of U.S. Businesses

August 14, 2025
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August 14, 2025

Enigma LogotypeEnigma Dives into the Business of Psychics, which has developed into a $13 Billion mystical economy
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Enigma Newsletter: The Mystical-Industrial Complex

July 24, 2025
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July 24, 2025

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Blog

Announcing the New Enigma Platform, Re-Architected for Programmatic Intelligence

July 9, 2025
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July 9, 2025

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Blog

Data Built for a Programmatic World

July 9, 2025
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July 9, 2025

Enigma LogotypeFinCEN’s November 2024 alert underscores a clear reality seen across industries: fraud powered by generative AI and synthetic media is not just a threat to individuals — it’s rapidly evolving in the business domain. Enigma's Multi-Source KYB is built to combat this trend.
Blog

KYB vs AI Fraud

June 13, 2025
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June 13, 2025

Enigma LogotypeYou might not have noticed, but the Do Not Call list is quietly been working really well
Blog

The "Do Not Call" List is Working

June 5, 2025
kyb

June 5, 2025

Enigma LogotypeCTO Ryan Green Discusses: The decision to rebuild a product from the ground up is a high risk/ high reward undertaking. Not only is it expensive and stressful but most rebuilds fail. After an intense twelve-month build cycle, I'm reflecting on why we made this decision and what we've learned along the way.
Blog

Rebuilding the Foundation: Our Journey to Create Enigma graph-model-1

May 28, 2025
kyb

May 28, 2025

Enigma LogotypeThe Rise of Takeout and Delivery. Enigma discusses the new trend dominating the restaurant industry.
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Enigma Newsletter: Rise of Takeout and Delivery

May 23, 2025
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May 23, 2025

Enigma LogotypeWe have you covered no matter who comes knocking—Enigma’s new SSN Verification Product pairs with its existing EIN Verification to provide comprehensive identity verification for small businesses in your ecosystem.
Blog

Introducing Social Security Number (SSN) Verification: Comprehensive KYB for More Small and Micro Businesses

May 20, 2025
kyb

May 20, 2025

Enigma LogotypeEnsuring Unparalleled Data Quality in Enigma's graph-model-1
Blog

Ensuring Unparalleled Data Quality in Enigma's graph-model-1

May 14, 2025
kyb

May 14, 2025

Enigma LogotypeNew business survival: Texas vs California
Blog

New business survival: Texas vs California

May 6, 2025
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May 6, 2025

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Blog

Enigma Newsletter: Inside the Shopify Premium

April 3, 2025
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April 3, 2025

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Blog

Tracker - Our New Interactive App Powered by Enigma graph-model-1

March 31, 2025
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March 31, 2025

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Blog

How Enigma Uses Embeddings to Power Business Discovery

March 28, 2025
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March 28, 2025

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Blog

Announcement: Enigma graph-model-1 (Research Preview)

March 11, 2025
kyb

March 11, 2025

Enigma LogotypeHeatmap of stores inspected as part of NYC's Operation Padlock to Protect, its crackdown on illegal cannabis dispensaries, from the period of May 15, 2024 until August 15, 2024. This heatmap displays inspections/raids done by the NYC Department of Consumer and Worker Protection and the New York City Sheriff’s Office; data for inspections/raids done by the Sheriff’s Office alone as well as those performed between September and December 2024 are not available
Blog

Enigma Newsletter: Tracking NYC's Weed Bodegas

March 6, 2025
kyb

March 6, 2025

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Blog

The Ozempic Craze - Weight Loss Industry Same Month YoY Revenue Growth

November 1, 2024
kyb

November 1, 2024

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Blog

Hicham Oudghiri & Karen Mills on Fintech and Small Business Lending

October 31, 2024
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October 31, 2024

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Blog

The State of Small Business Today: An Interview Between Karen Mills and Diana Ransom

October 30, 2024
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October 30, 2024

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Blog

Data Driven Insights Into The SMB Restaurant Landscape

October 25, 2024
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October 25, 2024

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Blog

The Ozempic Craze - Largest Price Increase in Beauty and Personal Care

October 24, 2024
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October 24, 2024

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Blog

Enigma Product Updates: Q3 2024

October 24, 2024
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October 24, 2024

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Blog

Beauty and Personal Care - Digitalization of Beauty Services

October 14, 2024
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October 14, 2024

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Blog

Beauty and Personal Care - Beauty Salons Monthly Opening and Closures

October 8, 2024
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October 8, 2024

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Blog

Beauty and Personal Care - Personal Care Industry Revenue

October 3, 2024
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October 3, 2024

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Blog

The Changing Financial Crime Landscape Part 2: TikTok Scams, Alternative Data, and Better KYB

September 30, 2024
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September 30, 2024

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Blog

The Changing Financial Crime Landscape Part 1: Online Crime, Rising Fines, and Data Breaches

September 30, 2024
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September 30, 2024

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Blog

Beauty and Personal Care - Annual Spend on Beauty Services, by Person

September 18, 2024
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September 18, 2024

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Blog

Beauty and Personal Care - Competitive Penetration of Salons by State

September 11, 2024
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September 11, 2024

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Blog

Beauty and Personal Care - Beauty Services Average Ticket Size

September 5, 2024
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September 5, 2024

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Blog

Enigma Product Updates: Q2 2024

August 1, 2024
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August 1, 2024

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Blog

Retail - 2023 US Revenue Growth

July 16, 2024
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July 16, 2024

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Blog

Retail - Top Growing Retail Subcategories

July 9, 2024
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July 9, 2024

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Blog

Retail - Top Payment Processor For Selected Retail Area

May 14, 2024
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May 14, 2024

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Blog

Retail - San Francisco Retail Closure and Shoplifting Rates

May 14, 2024
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May 14, 2024

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Blog

Retail - % of Category-Specific Businesses with E-Commerce Channel

May 14, 2024
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May 14, 2024

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Blog

Retail - 2023 YoY Organic Grocery Revenue Growth

May 14, 2024
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May 14, 2024

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Blog

Introducing Enigma Risk and Underwriting

May 7, 2024
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May 7, 2024

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Blog

Not So Friendly Fraud: The Growing Chargeback Problem

April 23, 2024
kyb

April 23, 2024

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Blog

Sales & Marketing Product Updates: Q1 2024

April 9, 2024
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April 9, 2024

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Blog

Onboarding & KYB Product Updates: Q1 2024

April 9, 2024
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April 9, 2024

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Blog

Restaurants - Revenue Growth Since 2017

March 19, 2024
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March 19, 2024

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Blog

Restaurants - What's Cool to Drink

March 12, 2024
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March 12, 2024

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Blog

Restaurants - The Infatuation Effect

March 12, 2024
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March 12, 2024

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Blog

Restaurants - Revenue by Order Value Bucket

March 12, 2024
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March 12, 2024

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Blog

Restaurants - Businesses % vs. GPV %

March 12, 2024
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March 12, 2024

Enigma LogotypeMonthly YoY Revenue Growth for Restaurants
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Restaurants - Monthly YoY Revenue Growth

March 12, 2024
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March 12, 2024

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Blog

Introducing Enigma Customer and Transaction Screening

March 5, 2024
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March 5, 2024

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Blog

Onboarding & KYB Product Updates: Q4 2023

January 26, 2024
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January 26, 2024

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Blog

How FinCEN’s New BOI Rule Might Affect FIs

January 2, 2024
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January 2, 2024

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Blog

A/B Test Results Show That Enigma Data Is Helping Banks Grow 1.4x More Efficiently

December 15, 2023
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December 15, 2023

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Blog

A/B Test Results Show That Enigma Is Helping Payments Providers Grow 3x More Efficiently

December 12, 2023
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December 12, 2023

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Blog

Controlling for Bias: How We're Strengthening Our Card Revenue Estimates and Making Them Even More Accurate

December 1, 2023
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December 1, 2023

Enigma LogotypeUsing Enigma KYB for Business Identity Verification Hero Image
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Using Enigma KYB for Business Identity Verification

October 3, 2023
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October 3, 2023

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Blog

How Sales & Marketing Teams Can Target & Acquire the Right SMB Customers

August 17, 2023
kyb

August 17, 2023

Enigma LogotypeHow To Build Your Ideal Customer Onboarding Process Hero Image
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How to Build Your Ideal Customer Onboarding Process

August 15, 2023
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August 15, 2023

Enigma LogotypeWhat is KYB (Know Your Business) and How Do You Meet KYB Requirements? Hero
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What is KYB and How Do You Meet KYB Requirements?

August 8, 2023
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August 8, 2023

Enigma LogotypeBlog Hero Dev/Stage/Prod
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Dev/Stage/Prod is the Wrong Pattern for Data Pipelines

August 2, 2023
kyb

August 2, 2023

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Blog

Why B2B Marketing Data Platforms Fall Short When Targeting SMBs

May 31, 2023
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May 31, 2023

Enigma LogotypeKaren Mills Thumbnail
Blog

Four Things We Learned from Author and Former-SBA-Administrator Karen Mills About SMBs

May 30, 2023
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May 30, 2023

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Blog

How Alternative Data Can Improve Credit Risk Decisioning

May 30, 2023
kyb

May 30, 2023

Enigma LogotypePolly's Purses Business Profile
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Introducing Enigma Sales and Marketing

May 10, 2023
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May 10, 2023

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How Data Can Help Sales, Customer Success, and Marketing Teams Manage SMB Accounts

May 9, 2023
kyb

May 9, 2023

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How Data Can Serve Inbound and Outbound Marketers Targeting SMBs

May 8, 2023
kyb

May 8, 2023

Enigma LogotypeAbstract image with orange and blue triangles.
Blog

Getting a Clear View of Revenues at Seasonal Businesses

March 30, 2023
kyb

March 30, 2023

Enigma LogotypeSMB Data Landscape
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2023 SMB Data Landscape Report

March 26, 2023
kyb

March 26, 2023

Enigma LogotypeHeadshot + Small Business Spotlight
Blog

Q&A: Sarah Burrows of Modern Sprout

March 15, 2023
kyb

March 15, 2023

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Blog

4 Ways Financial Institutions Can Leverage Data-Driven Marketing in 2023

March 1, 2023
kyb

March 1, 2023

Enigma LogotypeIcons of card transactions linking to a shopping cart
Blog

How Payment Processors Can Gain Visibility Into Opportunity Size

February 17, 2023
kyb

February 17, 2023

Enigma LogotypeHero image representing Enigma Shipping Imports Data
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B2B Data Enrichment — Tools and Best Practices

February 2, 2023
kyb

February 2, 2023

Enigma LogotypeBlog - Paige Graham Growth Seasonality Hero compressed
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Entrepreneur Paige Graham on Growth, Seasonality & the Best Merchant Tools

December 27, 2022
kyb

December 27, 2022

Enigma LogotypeAbstract chart with vertical line segments against a blue background
Blog

Recession Watch? 9 Insights on the Small Business Economy

November 18, 2022
kyb

November 18, 2022

Enigma LogotypeBlue outlines of various types of cards, like gift cards, fuel cards, transit cards, against an aqua backdrop
Blog

Reducing Bias in Our Dataset with New Card Types

November 15, 2022
kyb

November 15, 2022

Enigma LogotypeAgainst a natural background with repeating black plus signs, a smaller green panel of code in top left corner is shown getting processed into three cogs at the center of the visual, and exiting back out as a larger, final panel of code.
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Improving Our Research Velocity With lakeFS

November 1, 2022
kyb

November 1, 2022

Enigma LogotypeCircles and quarter circles in shades of green and white against a green background that resemble a dollar bill
Blog

Our Compensation Philosophy: Transparency, Uniformity, Fairness

October 28, 2022
kyb

October 28, 2022

Enigma LogotypeNestled partial pieces of a circle, in different shades of orange and cream, against an orange background, with a horizontal row of dots from the center of the frame to the leftmost edge.
Blog

How Restaurant Awards Affect Revenue

October 25, 2022
kyb

October 25, 2022

Enigma LogotypeBlog Hero image - Omnichannel Revenue URL search -- compressed
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Now: Search by URL to View Omnichannel Business Revenue

September 27, 2022
kyb

September 27, 2022

Enigma LogotypeOmnichannel Revenue Launch - Blog Hero compressed
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Every Type of Swipe: Launching Omnichannel Card Revenue

September 6, 2022
kyb

September 6, 2022

Enigma Logotypetwo closely correlated trend lines - one in teal, one in green, against a blue/green background
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Enigma Revenue Data vs. Reported Revenue: Comparing 4 Brands

August 11, 2022
kyb

August 11, 2022

Enigma LogotypeLeft side of tile reads "Letter from the CPO" on a blue Enigma background. Right side has Scott Steinberg's headshot in a circle shape over an aqua background
Blog

Product Vision: Answering Any Question About a Small Business

August 1, 2022
kyb

August 1, 2022

Enigma LogotypeA repeating pattern of grey cubes, some with green or blue top panels, linked by dotted lines
Blog

AUC is Worthless: Data Science in the Business World

July 26, 2022
kyb

July 26, 2022

Enigma LogotypeBlog Hero image - Industry First
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​​Industry + Revenue: Find Your Ideal Customers

July 21, 2022
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July 21, 2022

Enigma LogotypeWhite outlines of circles and rectangles against a blue background, with blue and green half circles overlaid on a few of the circles
Blog

Finding the Gems in Your Customer Base

July 15, 2022
kyb

July 15, 2022

Enigma LogotypeOld world map against a green background, overlaid with a compass-like design
Blog

Package Management: Exploring New Map Layers

June 23, 2022
kyb

June 23, 2022

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Checklist

KYB Requirements

September 1, 2023

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Checklist

3 Ways SMB Lenders Can Leverage Data-Driven Marketing

January 1, 2023

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Checklist

3 Ways Payment Processors Can Use Data-Driven B2SMB Marketing

January 1, 2023

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Checklist

3 Ways to Convert More SMBs with Data-Driven Marketing

January 1, 2023

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Checklist

3 Ways Financial Institutions Can Use Data-Driven B2SMB Marketing

January 1, 2023

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Guide

A Guide to Optimizing Your KYB Process

September 29, 2023

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Guide

9 Insights (and Takeaways) for SMB Lenders in a Recession

January 1, 2023

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Guide

The Go-To-Market Guide to Better Prospecting with Credit Card Transaction Data

January 1, 2023

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Guide

Mitigating Risk with Credit Card Transaction Data 101

January 1, 2023

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Interactive table

Complete Table of SMB Data Providers

January 1, 2023

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Product overview

Accurate, timely data about merchant risk

October 4, 2023

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Product overview

Sales and Marketing SMB Data to Unlock Revenue Growth

July 1, 2023

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Product overview

Enigma KYB and Credit Risk

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Product overview

Enigma KYB for Payment Providers

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Product overview

Enigma KYB High-Risk Classification

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Product overview

Enigma Sales & Marketing for Payment Providers

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Product overview

Enigma Underwriting Data for Payment Providers

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Report

Quick Hit: The Payment Platforms Winning Over SMBs

July 1, 2023

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Report

Navigating a Potential Recession

January 1, 2023

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Report

Streamline, Comply, and Grow with Enigma KYB

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Report

Get a Free Sample and Analysis by Industry

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Report

State of the SMB Economy Report: Full Year 2021

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Report

Data Catalog

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Report

Benchmarking Report for Sanctions Leaders