During this fireside chat, Elissa Rodd, Head of Product Strategy and Innovation for Deluxe’s Data-Driven Marketing, joined Madeline Ross, VP of Marketing at Enigma, to share the new and longstanding marketing challenges she’s been seeing in financial services, fresh ways firms are getting in front of the audiences that matter to them, and what being “data-driven” really means today. Watch the video to learn:
- How innovative data is offering new ways to make marketing relevant, like “triggers” about prospects’ milestones that signal their needs
- How you can use data to tweak your marketing campaigns for consistently profitable results
- The tactic that never left — why direct mail is still profitable and how firms are taking it to the next level
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