Fresh, reliable SMB data
Collecting raw data
Delivering fresh, reliable small business data starts with sourcing the right raw data. We collect our data from thousands of public and proprietary sources, pulling from federal, state, and local government sources, including each state’s Secretary of State and professional licensing divisions, the SEC, IRS, and many more. We then combine this data with proprietary information from the industry's best data companies and online data to map a business’ digital footprint.
Transforming data into attributes
One of the biggest technical challenges we face is transforming the vast quantities of raw data we collect into trustworthy business attributes. We look at businesses from every angle—the people they employ, the locations where they operate, the vendors they work with, and the key events in their history. Our models incorporate the trustworthiness of each data source, as well as the strength of the connections between a business and related entities.
We’ve honed our data processing infrastructure to minimize latency, ensuring our data updates rapidly, stays as close to source truth as possible, and is precisely matched to a unique Enigma ID. This hyper-granular data model enables our data scientists to extract novel and predictive small business insights within days.
Validating every detail
To ensure the accuracy and freshness of our data, we use a unique hybrid approach that combines offline (official public records) and online (digitally collected) sources. This allows us to cover more businesses than any traditional source while providing the accuracy needed for cases that require regulatory scrutiny.
Official public records help us to understand how a business presents itself to regulators, delivering risk insight in cases where web-scraped, self-reported, or crowd-sourced records fail. Our proprietary entity resolution technology uses machine learning and deep industry knowledge to triangulate multiple online sources on the fly, reducing lag times and giving you a reliable and complete view of any small business, instantly.